Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Gen Z faces fastest-growing credit card debt of any generation

The news: Gen Z’s credit card debt is growing faster than that of any other generation, according to data from Credit Karma.

  • Gen Z credit card balances averaged $3,328 in Q2, a 4.23% increase from $3,193 in Q1.
  • Despite this growth, Gen Z still holds the least credit card debt of any generation.

The bigger picture: It’s getting harder for consumers to pay off their entire monthly credit card balances.

  • More than half (51%) of US consumers can’t pay off their entire balance each month and accrue interest on the balance, according to a survey from JD Power.
  • This is the highest level in years: The percentage ranged from 40% to 50% between 2018 and 2022, per JD Power.

Record-high credit card interest rates have helped propel consumer credit debt to new heights. US consumer credit card debt surpassed $1 trillion for the first time in July, per Federal Reserve Economic Data.

Why it matters: Delinquency rates, while increasing, have normalized to pre-pandemic levels. But certain economic factors could push delinquencies to worrying levels, particularly among Gen Zers.

  • Inflation remains above the Federal Reserve’s target, straining budgets. The core consumer price index (CPI), which excludes volatile food and energy prices, rose 4.7% YoY, per the Labor Department.
  • Student loan payments will also resume in October, adding another financial burden on consumers. The average monthly payment is expected to be roughly $400 per borrower.
  • And consumers’ excess pandemic savings are quickly dwindling, eroding a key safety net.