It’s no surprise that 18- to 24-year-old TikTok users spend a lot of time on the app—79 minutes per day, according to our latest forecast. But what’s not so obvious is that millennials and Gen X users are gobbling up tons of TikTok videos, too.
According to Insider Intelligence’s first-ever forecast for time spent on social platforms by age, TikTok users ages 25 to 54—largely the millennial and Gen X generations—will spend over 45 minutes per day on the app, well above time spent by 25- to 54-year-old users of other social platforms.
There are three reasons why this is important:
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844