Social media plays an important role in Gen Z’s path to purchase, but it’s still just one piece of the puzzle.
Key Question: How does social media influence Gen Z’s path to purchase?
KEY STAT: In the past six months, 39% of Gen Z clothing buyers have discovered a new apparel brand or product on social media—more than 10 percentage points higher than clothing shoppers of all ages.
Exportable files for easy reading, analysis and sharing.
Reliable data in simple displays for presentations and quick decision making.
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844