GenAI is providing numerous benefits across the entire CX. Accelerated by the recent releases of Midjourney, DALL-E 2, and ChatGPT, a revolutionary transformation is underway for marketers regarding the way they engage and interact with consumers.
Here’s case studies showing how GenAI is changing the buyer’s life cycle, both customer facing and behind the scenes:
Boost brand awareness
Marketing firm BrandMuscle works with companies including Bobcat and Allstate to create AI-generated content without human input while ensuring brand compliance and voice. Collateral includes text-based content, visual ads, and real-time digital media optimization based on third-party data such as weather.
Accelerate conversion rates
Tapestry (parent company of Coach, Kate Spade, Stuart Weitzman, etc.), uses Persado’s Dynamic Motivation solution to generate words and phrases based on a buyer’s browsing behavior, preferences, and other factors in real time during the cart and checkout experience. These GenAI-driven personalized paths can reduce cart abandonment and deliver a 3% to 5% increase in ecommerce revenues.
Improve retention rates
Arm Holdings applied Acrolinx to refresh its outdated and dense technical manuals with AI and NLP. Among the benefits: There was no guidance on how to present code in manuals—which can be up to 6,000 pages long. Now Arm’s 70+ technical writers publish manuals in multiple languages that are easy to read, consistent in style and tone, and SEO optimized—resulting in improved customer self-service.
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