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Generative AI Chatbots in Social Media

What to Know About Snap’s My AI, TikTok’s Tako, and Other ChatGPT-Style Search Tools

About This Report
ChatGPT fever has hit social media. Advertisers need to pay close attention, but generative AI social media chatbots still have a lot to prove—and challenges to overcome.
Table of Contents

Report Snapshot

The generative AI (genAI) goldrush has arrived at an opportune time for social advertisers: Social search is ramping up, and genAI-powered chatbots could eventually augment ad strategies. But they could also exacerbate many of social media’s existing problems, like privacy concerns and low trust.

Key Question: What do genAI-powered chatbots mean for search habits and advertising on social media?

KEY STAT: Fewer than 25% of US adults trust how genAI is being used in social media, per January 2023 data from Big Village.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Report Snapshot
  2. ChatGPT fever has hit social media.
  1. GenAI chatbots present opportunities and challenges for advertisers.
  2. What’s the best course of action for advertisers?
  1. Sources
  2. Media Gallery


Jasmine Enberg


Chris Keating
Director, Research
Jennifer Merritt
Vice President, Content
Debra Aho Williamson
Principal Analyst
Yoram Wurmser
Principal Analyst
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