The generative AI (genAI) goldrush has arrived at an opportune time for social advertisers: Social search is ramping up, and genAI-powered chatbots could eventually augment ad strategies. But they could also exacerbate many of social media’s existing problems, like privacy concerns and low trust.
Key Question: What do genAI-powered chatbots mean for search habits and advertising on social media?
KEY STAT: Fewer than 25% of US adults trust how genAI is being used in social media, per January 2023 data from Big Village.
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