All industries in Germany will invest more in digital ads this year than in 2021. But growth rates will vary by sector; some businesses—such as automotive—face stronger economic headwinds, leading to more restrained spending.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our latest forecast for digital ad spending by industry in Germany—including auto, consumer packaged goods (CPG) and consumer products, financial services, healthcare and pharma, retail, travel, and other. Plus, a look at key trends in industry ad spending.
KEY STAT: Germany’s auto industry will have less than 9% growth for ad spending in 2022.
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