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Germany Time Spent With Media Forecast 2023

Traditional Media Holds Tight, Boosting Total Media Time

About This Report
Total media time in Germany is increasing, bucking a Western European trend. Digital growth is fueling much of this, but traditional media’s enduring appeal is helping, too.
Table of Contents

Report Snapshot

Total media time spent in Germany is bucking the trend in Western Europe and continuing to climb, albeit slightly. This is thanks to continued engagement with traditional media formats plus strong uptake in digital media, where time spent is gaining fast.

Key Question: How does the German market differ from France and the UK regarding time spent with media trends?

KEY STAT: Traditional media still dominates in Germany. This year, it will account for 52.5% of total media time, well ahead of France and the UK.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.

Table of Contents

  1. Report Snapshot
  2. Traditional media still dominates in Germany, though its position is coming under threat.
  3. Adults in Germany spend a lot of time with video—both TV and digital video.
  1. Lower overall media time represents a greater opportunity for growth.
  2. Germany’s digital development still lags its nearest neighbors’ progress.
  3. What does this mean for marketers in Germany?
  1. Sources
  2. Media Gallery

First Published on Jun 26, 2023


Bill Fisher


Vivian Dong
Associate Forecasting Analyst
Paul Verna
Principal Analyst
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