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Germany Time Spent With Media Forecast 2023

Traditional Media Holds Tight, Boosting Total Media Time

Report by Bill Fisher  |  UPDATED: Jun 29, 2023
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Table of Contents
Report Snapshot
Traditional media still dominates in Germany, though its position is coming under threat.
Adults in Germany spend a lot of time with video—both TV and digital video.
Lower overall media time represents a greater opportunity for growth.
Germany’s digital development still lags its nearest neighbors’ progress.
What does this mean for marketers in Germany?
Sources
Media Gallery
About This Report
Total media time in Germany is increasing, bucking a Western European trend. Digital growth is fueling much of this, but traditional media’s enduring appeal is helping, too.
Topics
Time Spent with Media
Germany
Table of Contents
Report Snapshot
Traditional media still dominates in Germany, though its position is coming under threat.
Adults in Germany spend a lot of time with video—both TV and digital video.
Lower overall media time represents a greater opportunity for growth.
Germany’s digital development still lags its nearest neighbors’ progress.
What does this mean for marketers in Germany?
Sources
Media Gallery

Report Snapshot

Total media time spent in Germany is bucking the trend in Western Europe and continuing to climb, albeit slightly. This is thanks to continued engagement with traditional media formats plus strong uptake in digital media, where time spent is gaining fast.

Key Question: How does the German market differ from France and the UK regarding time spent with media trends?

KEY STAT: Traditional media still dominates in Germany. This year, it will account for 52.5% of total media time, well ahead of France and the UK.

Here’s what’s in the full report

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Exportable files for easy reading, analysis and sharing.

Table of Contents

  1. Report Snapshot
  2. Traditional media still dominates in Germany, though its position is coming under threat.
  3. Adults in Germany spend a lot of time with video—both TV and digital video.
  1. Lower overall media time represents a greater opportunity for growth.
  2. Germany’s digital development still lags its nearest neighbors’ progress.
  3. What does this mean for marketers in Germany?
  1. Sources
  2. Media Gallery

First Published on Jun 26, 2023

authors

Bill Fisher

Contributors

Vivian Dong
Associate Forecasting Analyst
Paul Verna
Principal Analyst
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