Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal at EMARKETER is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Global Digital Users 2018

Over 80% of Internet Users to Log Online via Mobile Phone

Download
Share
About This Report
According to eMarketer’s latest global internet user forecast, 3.64 billion people are expected to go online regularly this year, of which 83.9% will use a mobile phone for access.
Table of Contents

The global population is made up of two halves—those who access the internet and those who do not. This divide is underscored by internet user penetration worldwide, which will reach 50% in 2019.

There is a gap in digital maturity between advanced economies and developing markets. Internet penetration rates in digitally robust markets in Western Europe and North America hover around 80%. Meanwhile, in less developed parts of Asia-Pacific and the Middle East and Africa, penetration is well below 50%.

A majority of the growth in internet user numbers will take place in Asia-Pacific in 2018. Of the 182.2 million new internet users worldwide this year, we forecast that 42.4 million will reside in China and 54.2 million in India. Over the next few years, markets like India will close the gap in digital maturity, while the Middle East and Africa will continue to lag.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

6charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Related Charts
  1. Read Next
  1. Media Gallery

authors

Corey McNair

Contributors

Chris Bendtsen
Senior Forecasting Analyst
Eric Haggstrom
Forecasting Analyst
Cindy Liu
Senior Forecasting Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client