Global Ecommerce Forecast 2022

As 2-Year Boom Subsides, Plenty of Bright Spots Remain

About This Report
The pandemic-driven two-year ecommerce boom of 2020 is set to decelerate considerably this year. Brick-and-mortar retail, meanwhile, returned with a vengeance last year and is in better shape than expected going into 2022.
Table of Contents

Executive Summary

Worldwide retail and retail ecommerce spending is expected to stabilize in 2022, after two years of unpredictable circumstances and unusual growth patterns. Even in a slower-growth environment, total new spending will be enormous.


  1. What is the global outlook for retail sales and retail ecommerce sales in 2022 and beyond?
  2. Which countries and regions will produce notable ecommerce growth figures—either positive or negative—for this year and through 2025?
  3. How many new digital buyers will come online this year, and where can they be found?

WHAT’S IN THIS REPORT? Our latest worldwide, regional, and country-level forecasts for total retail sales, retail ecommerce, retail mcommerce, and digital buyers.

KEY STAT: This year, worldwide ecommerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales. Despite slowing growth, total spending will surge past $7 trillion by 2025.

Here’s what’s in the full report


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Table of Contents

  1. Executive Summary
  2. Key Points
  3. What Are the Biggest Stories for Retail Ecommerce Coming Out of 2021, and What Will Happen in 2022?
  1. Which Trends Will Stand Out Among Countries and Regions in 2022?
  2. Where Can Marketers Find New Digital Buyers in 2022 and Beyond?
  3. Read Next
  1. Media Gallery


Ethan Cramer-Flood


Zach Goldner
Junior Forecasting Analyst
Nazmul Islam
Junior Forecasting Analyst
Brian Lau
Digital Apprentice
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Shelleen Shum
Senior Director, Forecasting
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