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The global ecommerce share breakdown

Article by Sara Lebow  |  Aug 5, 2022
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The global ecommerce share breakdown
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Retail Ecommerce Sales
Worldwide

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

China leads the world in retail ecommerce share, with 45.3% of the country’s retail sales occurring online this year. The UK will take the No. 2 spot, with a 35.9% share, followed by South Korea, where 30.1% of retail sales will be via ecommerce.

Top 10 Countries, Ranked by Retail Ecommerce Share of Total Retail Sales, 2022 (% of total retail sales)
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Beyond the chart: Not only does China have the highest online sales share, but it also has the largest ecommerce market in the world, hitting $2.879 trillion this year.

The US will be the only other country to see digital sales reach the trillions this year, at $1.050 trillion. That said, ecommerce will make up only 15.0% of total retail sales, as US shoppers are slower to adopt online shopping habits.

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