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China leads the world in retail ecommerce share, with 45.3% of the country’s retail sales occurring online this year. The UK will take the No. 2 spot, with a 35.9% share, followed by South Korea, where 30.1% of retail sales will be via ecommerce.
Beyond the chart: Not only does China have the highest online sales share, but it also has the largest ecommerce market in the world, hitting $2.879 trillion this year.
The US will be the only other country to see digital sales reach the trillions this year, at $1.050 trillion. That said, ecommerce will make up only 15.0% of total retail sales, as US shoppers are slower to adopt online shopping habits.
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