Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Global Facebook Users 2020

The Pandemic Brought Back Momentum in Lagging Regions and Led to Even Higher Growth in Others

About This Report
In 2020, Facebook’s worldwide user base will grow 8.7%, nearly double the rate we had forecast before the global pandemic began.
Table of Contents

Executive Summary

Facebook will end 2020 with 1.90 billion users worldwide, up 8.7% over 2019. The pandemic helped boost user counts in every world region and temporarily staved off declines in several countries.

How did the pandemic help Facebook’s user growth?

In H1 2020, as the pandemic took hold, people flocked to Facebook so they could share information and keep in touch with friends and family while staying at home. That led to user increases in nearly every world region.

Which regions will see the most user growth in 2020?

The Middle East and Africa and Asia-Pacific remain the fastest-growing regions and will be up 13.6% and 10.7%, respectively. Facebook is also on the rise in Western Europe, the US, and Canada, where growth had been relatively flat.

In which countries is Facebook growing the fastest right now?

India has the largest base of Facebook users, but the three fastest-growing countries are all in Africa: Nigeria, Egypt, and South Africa.

Are there any countries where the number of Facebook users is declining?

In 2019, Facebook lost users in nine countries. In 2020, that will happen in only four (and two of them only barely): Germany, Japan, Switzerland, and South Korea.

How has Facebook’s user base changed in the US and Canada?

The pandemic sparked a small surge in H1, but numbers started falling again in Q3, according to Facebook’s latest earnings report. It will see increases of 2.8% in the US and 4.8% in Canada in 2020, per our forecast.

WHAT’S IN THIS REPORT? This report includes our updated forecasts for Facebook users through 2024 and discusses trends in key markets around the world.

KEY STAT: Facebook will end 2020 with a strong bump in worldwide users due to the pandemic. That will lead to a 2-point increase in penetration among internet users over 2019.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Worldwide
  3. US and Canada
  4. Europe
  1. Asia-Pacific
  2. Latin America
  3. Middle East and Africa
  4. Key Takeaways
  1. Read Next
  2. Sources
  3. Media Gallery

Charts in This Report


Debra Aho Williamson


Alina Brentnall
Researcher, Europe
Oscar Bruce Jr.
Senior Forecasting Analyst
Matteo Ceurvels
Research Analyst
Man-Chung Cheung
Research Analyst
Jasmine Enberg
Senior Analyst
Nazmul Islam
Junior Forecasting Analyst
Cindy Liu
Senior Forecasting Analyst
Rini Mukhopadhyay
Forecasting Analyst
Peter Newman
Senior Forecasting Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client