Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Internet users in Australia are fully on board with the digital video revolution.
In early 2019, consumption of linear TV significantly outpaced online TV and video viewing among internet users in Australia. Now the emphasis is shifting. In H1 2020, 83.5% of respondents ages 16 to 64 had watched linear TV in the month prior to polling, while 84.7% had streamed video-on-demand (VOD) content, according to GlobalWebIndex.
In addition, 74.7% of internet users had watched subscription VOD (SVOD) services like Netflix and Hulu—a rise of 5.9 percentage points since H1 2019, and the biggest increase in any behavior tracked by GlobalWebIndex in Australia this year.
Viewing of TV broadcasters’ catch-up and on-demand services also rose, from 60.0% to 64.3% of internet users.