Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Generational divides persist in some audio and video habits.
Broadcast TV is still a key media experience in Denmark. In H1 2020, 82.7% of internet users ages 16 to 64 watched live TV in the prior month, with higher penetration among older cohorts, according to GlobalWebIndex. Overall, 55.2% of respondents had watched broadcasters’ catch-up or on-demand services—a gain of 5 percentage points since 2019.
Meanwhile, digital video extended its reach. In H1 2020, 88.6% of internet users viewed some form of digital video in the prior month, compared with 87.7% in H1 2019. Uptake of subscription video-on-demand (SVOD) services like Netflix increased more steeply (from 72.8% to 77.1%).
Internet users ages 16 to 24 were the standout consumers of overall video streaming and SVOD, recording usage above 96% for each.
GlobalWebIndex found major age-related variations in digital audio consumption, too. Overall, 65.4% of internet users polled in Denmark streamed music, podcasts, or other digital audio content in the prior month, compared with 61.1% in H1 2019. But usage among those 16 to 24 remained far greater, approaching 93%. For respondents ages 45 and older, penetration was up by several percentage points, but still below average.