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In Germany, as in France, many internet users have remained loyal to traditional media.
Print newspapers still boast sizable audiences in Germany. As of Q1 2020, 64.6% of internet users ages 16 to 64 read a print newspaper in the month prior to polling, GlobalWebIndex and Publicis Media reported. Usage did vary across age groups, though, ranging from 51.9% among 16- to 24-year-olds to 75.1% among those 55 to 64.
The reach of live TV stood at 88.6% of internet users in Q1 2020—virtually the same as in Q1 2019. The average time spent each day with broadcast TV also remained unchanged, at 2 hours, 16 minutes (2:16).
Magazine readership fell by 3.2 percentage points during the year, to 60.2% in Q1 2020. Age differentials were more significant here—over 72% of the oldest respondents (55 to 64) read a print magazine in the month prior, compared with 41.3% of those 16 to 24. The reach of both newspapers and magazines remained higher in more affluent households, too.
Broadcast radio also showed some signs of attrition. Yet penetration was still healthy, at 80.8%. As in the past, older internet users and those in affluent homes were more likely to be radio listeners than younger respondents and those with lower incomes.