Global Media Intelligence 2021: Argentina

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Noteworthy in 2021

Smartphone ownership is now effectively ubiquitous. Smart TVs also posted significant gains.

  • In H1 2021, for the first time, more than 98% of Argentina’s internet users ages 16 to 64 owned a smartphone. Respondents ages 45 to 54 had the highest ownership, at 98.8%.
  • Smart TV penetration also passed a milestone in H1 2021, rising just beyond 60%. It’s notable that ownership fell by more than 4 percentage points among 16- to 24-year-olds but rose among almost all older groups.
  • By contrast, penetration of desktops/laptops was unchanged year over year, at 78.9%. As in H1 2020, males were more likely to own a PC than females, at 81.1% versus 76.6%. Moreover, ownership still correlated directly with rising age and affluence, though slight changes were seen in every age and income group. Fully 86.2% of respondents ages 55 to 64 owned a desktop or laptop, as did 88.3% of respondents in high-income households. Meanwhile, tablet ownership continued to gradually slide, from 39.4% last year to 37.5% in H1 2021. Penetration grew marginally among internet users ages 35 to 44 and 55 to 64, but it shrank in other age groups.

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authors

Karin von Abrams

Contributors

Anam Baig
Senior Editor
Joanne DiCamillo
Magenta Fox
Senior Chart Editor
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor
Ali Young
Research Editor
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