Global Media Intelligence 2021: Austria

Noteworthy in 2021

Older internet users in particular are hanging on to their PCs and tablets.

  • Ownership of desktop and laptop computers slipped to 87.1% of internet users ages 16 to 64 in H1 2021, a decline of about 2 percentage points since H1 2020. Only one demographic group—internet users ages 55 to 64—still registered ownership above 90%.
  • Tablet ownership, which has fallen in many countries, rose marginally to 55.8% in H1 2021. Penetration remained above that average in middle- and high-income households, among respondents ages 45 to 64, and in suburban homes.
  • Smartphone ownership declined by small increments in most cohorts year over year, to 95.6% of all respondents. The average time per day devoted to mobile activities rose, but it still lagged PC/tablet time by more than an hour, at 2 hours, 22 minutes (2:22) and 3:39, respectively.

Read This With Insider Intelligence


Karin von Abrams


Anam Baig
Senior Editor
Joanne DiCamillo
Magenta Fox
Senior Chart Editor
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor
Ali Young
Research Editor
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