Global Media Intelligence 2021: Egypt

Share

Noteworthy in 2021

PC penetration continues to fall, while levels of tablet and smartphone ownership appear to have stabilized.

  • Desktop/laptop ownership in Egypt dropped by 10 percentage points between 2019 and 2020, and by an even greater margin this year, to 50.7% of internet users ages 16 to 64. By contrast, tablet penetration remained virtually identical year over year (YoY), at 23.3%. Ownership of both devices remained higher among more affluent internet users and those living in cities.
  • Smartphones clearly dominate the device landscape. Fully 94.3% of internet users polled in H1 2021 owned a smartphone. Egypt is one of the few countries where many respondents still own feature phones, too; that share was virtually unchanged this year at 14.8%.
  • Mobile devices accounted for an estimated 4 hours, 10 minutes (4:10) daily, 13 minutes more than last year. The average time spent with PCs and tablets each day rose 24 minutes during the same period, to 3:39.
  • While PC ownership is waning somewhat, smart TVs are still gaining fans. Some 30.7% of respondents owned a smart TV in H1 2021—an increase of 6 percentage points compared with 2020. But as in previous years, web-enabled TVs were more popular among females than males, and penetration was especially high among internet users in more affluent households (45.4%).
  • Several other advanced devices are picking up momentum after a sluggish start. In H1 2020, just 5.0% of internet users had a smart wristband, and 6.6% owned a smartwatch. By H1 2021, those shares had risen to 8.9% and 12.6%, respectively. Penetration of smart appliances and other smart home products also grew, but modestly, to 7.6%.

Read This With Insider Intelligence

authors

Karin von Abrams

Contributors

Anam Baig
Senior Editor
Joanne DiCamillo
Magenta Fox
Senior Chart Editor
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor
Ali Young
Research Editor
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client