Global Media Intelligence 2021: France

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Noteworthy in 2021

Most internet users engage regularly with live TV and radio, while print media has a more limited reach.

  • Audiences for broadcast TV and radio remained robust in France. Some 92.4% of internet users ages 16 to 64 had watched live TV in the month prior to polling in Q1 2021, and 74.8% had listened to live radio shows. Daily broadcast TV consumption increased compared with the prior year, to average 2 hours, 40 minutes (2:40). Time spent with radio fell marginally, though, to 59 minutes.
  • Print newspapers and magazines maintained a smaller, but still substantial, market presence—read by 46.4% and 49.2% of internet users, respectively. The most loyal readers of print formats were in older age brackets and higher-income households.
  • Time spent with print press and online publications both rose by 1 minute in H1 2021, to 27 minutes and 36 minutes, respectively.

Read This With Insider Intelligence

authors

Karin von Abrams

Contributors

Anam Baig
Senior Editor
Joanne DiCamillo
Magenta Fox
Senior Chart Editor
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor
Ali Young
Research Editor
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