Global Media Intelligence 2021: Indonesia

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Noteworthy in 2021

Smartphones rule in Indonesia, with PCs a firm second. Most other digital devices have relatively little traction.

  • PC penetration among internet users ages 16 to 64 declined to 70.3% between H1 2020 and H1 2021—down by about 4 percentage points. Tablets have always been rather uncommon in Indonesia, and ownership fell further this year, to 16.8%.
  • By contrast, smartphones have been essentially universal for several years. As of H1 2021, 98.1% of surveyed internet users owned one. Penetration of feature phones continued to decline, dropping to 13.9%, though these models play a more significant role in Indonesia than in many other markets.
  • Given smartphones’ ubiquity, it’s not surprising that time spent per day with mobile devices passed the 5-hour mark this year. Meanwhile, desktops, laptops, and tablets claimed 3:58. Both figures rose by a few minutes from H1 2020.

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authors

Karin von Abrams

Contributors

Anam Baig
Senior Editor
Joanne DiCamillo
Magenta Fox
Senior Chart Editor
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor
Ali Young
Research Editor
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