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Global Media Intelligence 2021: Israel

Noteworthy in 2021

Internet users spent more time with live TV than video streaming, but digital video viewing grew dramatically.

  • Live TV reached more than 82% of Israel’s internet users ages 16 to 64 in Q1 2021. Broadcast TV drew a significantly larger audience than time-shifted TV viewing options, such as TV channels’ catch-up or on-demand services (cited by 60.1% of those polled) or recording TV shows to watch later (54.6%). Time spent with broadcast TV averaged 1 hour, 53 minutes (1:53) per day—fueled largely by older residents; in the 55-to-64 age bracket, 94.1% were live TV viewers. Respondents at both ends of the age spectrum were less likely to watch programs via catch-up.
  • Almost two-thirds (65.0%) of internet users polled in H1 2021 had watched subscription video-on-demand (SVOD) services like Netflix in the previous month, compared with 61.2% in 2020. SVOD penetration in Israel still lags many other advanced economies, including France and Germany (both about 71%), Canada, and the UK (both about 81%). The relative lack of original video content in Hebrew may be one reason for this gap.
  • Even modest growth in the SVOD audience helped to lift overall adoption of digital video in Israel to 92.6% of internet users, compared with 79.3% in H1 2020. Also relevant is that YouTube was included in the survey’s video category for the first time this year; that can only have boosted overall penetration. Respondents estimated that they spent 55 minutes per day on average streaming TV and other video content.


Karin von Abrams


Anam Baig
Senior Editor
Joanne DiCamillo
Magenta Fox
Senior Chart Editor
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor
Ali Young
Research Editor
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