Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Global Media Intelligence 2021: Malaysia

Noteworthy in 2021

Broadcast TV, radio, and print have maintained substantial audiences, though time spent with digital alternatives is greater.

  • The share of internet users ages 16 to 64 in Malaysia who watched live TV in the month prior to polling rose very minimally between 2020 and 2021, from 79.9% to 80.2%. It saw a very slight decrease in time spent per day, however, to 1 hour, 45 minutes (1:45). Adults ages 25 to 34 registered the highest penetration at 87.8%.
  • Many internet users still regularly watch TV channels’ catch-up or on-demand services; that share rose from 64.2% to 66.8% year over year (YoY), while the share viewing prerecorded TV shows was near 60%. Additionally, penetration of subscription video-on-demand (SVOD) services like Netflix leapt by almost 10 percentage points, to 66.1%, and the share of smart TV owners grew to 36.7%.
  • In total, 94.2% of internet users had streamed video content in the month prior, including paid and unpaid services. For the first time, GWI included YouTube in this category, which probably raised the response rate. Digital video viewing was most common among internet users ages 16 to 34. Online TV and video streaming accounted for an estimated 1:24 per day, an increase of 11 minutes since H1 2020.
  • Seven in 10 internet users listened to broadcast radio in Q1 2021, spending an average 55 minutes each day. Digital audio usage was higher, at 74.6%, and claimed more time as well, at 1:34 daily.
  • Just more than half (50.6%) of internet users polled in Malaysia in Q1 of this year had read a print newspaper in the prior month, while 42.4% had read a print magazine. Time devoted to print publications continued to lag time spent with online press, at 36 minutes and 52 minutes daily, respectively.
  • Fully 98.0% of respondents said they had recently visited social platforms, and 99.0% had used messaging services. Taken together, social networking and messaging—occupying an estimated 3:01 per day—were a major contributor to digital time overall.


Karin von Abrams


Anam Baig
Senior Editor
Joanne DiCamillo
Magenta Fox
Senior Chart Editor
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor
Ali Young
Research Editor
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client