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Global Media Intelligence 2021: Philippines

Noteworthy in 2021

A pandemic-fueled rise in digital video and audio consumption has continued into 2021.

  • Broadcast TV still attracted a vast majority of internet users. As of Q1, 90.4% of those ages 16 to 64 had watched live TV in the prior month. More than three-quarters (78.2%) of respondents had used a TV channel’s catch-up or on-demand service, and nearly 57% had recorded TV programs to watch later. However, daily time spent with broadcast TV declined to 1 hour, 55 minutes (1:55) in H1, down from 2:07 in H1 2020.
  • In total, 98.8% of internet users had streamed video content during the prior month, per H1 2021 data—substantially more than the 90.4% of Q1 respondents who had watched live TV in the same time frame. Yet online TV and video streaming occupied less time each day than broadcast programs, at 1:37 per day.
  • Internet users have also joined paid services like Netflix in ever-larger numbers. More than 81% of respondents had watched TV shows or movies via subscription video-on-demand (SVOD) services in the prior month, rising by more than 8 percentage points from H1 2020 to Q1 2021. While usage was greatest among younger adults and in high-income homes, more than two-thirds of the 55-to-64 cohort were also recent SVOD viewers, and penetration was close to 79% in lower-income households.


Karin von Abrams


Anam Baig
Senior Editor
Joanne DiCamillo
Magenta Fox
Senior Chart Editor
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor
Ali Young
Research Editor
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