Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Smartphone ownership is still inching up in Russia, while PCs and tablets are losing fans.
The gap betweensmartphone and PC ownershiphas continued to widen. More than 95% of internet users ages 16 to 64 polled had a smartphone in H1 2021, while PC penetration dropped from 87.4% to 79.7% year over year (YoY).
During the same period, tablet ownership declined from 37.8% to just under 32%. Apparentlymany internet usersno longer see a tablet as an aspirational device; in every demographic, the share owning a tablet had fallen significantly. That said, 45.5% of respondents in high-income households still owned a tablet.
One-fifth of internet users in Russia owned a feature phone in H1 2021. Penetration is increasingly concentrated among the oldest cohort, ages 55 to 64; in that group, more than 29% had a fairly basic handset.
As in 2019 and 2020, about 31% ofrespondents had a smart TV. In lower-income homes, penetration was closer to 22%, but in more affluent households, ownership was 44.9%.
As these figures suggest, many advanced digital devices still have little market presence in Russia, and adoption is slow. For example, smartwatch penetration climbed from 7.5% to 9.3% this year, and 14.3% of respondents had a smart wristband. Barely 1 in 10 owned a game console. And just 3.6% owned a smart home device, such as a home security system that could be managed via a mobile app.