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Global Media Intelligence 2021: Singapore

Noteworthy in 2021

Penetration rates for PCs, tablets, and smartphones haven’t shifted significantly in the past year.

  • PC ownership was virtually unchanged in Singapore between H1 2020 and H1 2021. More than three-quarters (75.7%) of internet users ages 16 to 64 had a desktop or laptop.
  • In addition, 44.2% of those polled owned a tablet, very similar to the 44.7% in H1 2020. As last year, internet users ages 16 to 24 were more likely to own a PC, while tablets were concentrated among 35- to 64-year-olds. PCs and tablets were most common in affluent households.
  • Those larger screens still occupied more of internet users’ time than mobile devices. In H1 2021, respondents spent an average 4 hours, 10 minutes (4:10) daily with desktops, laptops, and tablets, and 3:33 with mobile devices.
  • Smartphone penetration had declined slightly since 2020, but advanced handsets remain the crucial digital device for most internet users; 95.6% of respondents owned one in H1 2021. Only 3.6% had a feature phone.


Karin von Abrams


Anam Baig
Senior Editor
Joanne DiCamillo
Magenta Fox
Senior Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor
Ali Young
Research Editor
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