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Global Media Intelligence 2021: Spain

Noteworthy in 2021

PC and tablet ownership declined, but internet users spent more time with these devices than with their phones.

  • Almost 98% of internet users owned a smartphone in H1 2021—a share essentially unchanged since 2019. Meanwhile, PC ownership declined by more than 2 percentage points year over year, to 82.3%. Tablet penetration also fell very slightly, to 58.2%. As in previous years, females were marginally more likely than males to own a tablet or smartphone; ownership of desktops and laptops was roughly equal in both groups. In addition, PC penetration was notably low among those ages 16 to 34 and in lower-income households.
  • Larger screens still claimed a longer period of time each day. Internet users spent an average of 3 hours, 29 minutes (3:29) with desktops, laptops, and tablets in H1 2021, compared with 2:49 daily for mobile devices. Both values rose from last year, but PCs/tablets registered a bigger increase.


Karin von Abrams


Anam Baig
Senior Editor
Joanne DiCamillo
Magenta Fox
Senior Chart Editor
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor
Ali Young
Research Editor
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