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Less than half of the online population regularly read print media or listened to broadcast radio.
In Q1 2021, 42.5% of internet users ages 16 to 64 had read a print newspaper in the prior month, and 38.8% had read a print magazine. Similar to last year, the youngest respondents were least engaged, but internet users in affluent homes and in urban areas maintained above-average engagement with print formats. Time spent daily with print press was 3 minutes more than in H1 2020, at 49 minutes.
Fewer than half (48.8%) of internet users had listened to live radio programming during the previous month in Q1 2021. And radio occupied less time than any other media activity respondents were asked about, at 43 minutes daily. That said, internet users ages 35 to 54, affluents, and those living in cities were more loyal.