Global Media Intelligence 2022: Asia-Pacific

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About This Report
The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, the Philippines, South Korea, and Taiwan.
Table of Contents

What’s Inside

The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, the Philippines, South Korea, and Taiwan. Click the links to see each country’s or territory’s charts for the following metrics:

  • Device Ownership
  • Smartphone and Tablet Owners
  • Smart TV Owners
  • Average Time Spent With Media
  • Traditional Media Users
  • TV Viewers
  • Video-on-Demand (VOD) Viewers
  • Social Media/Messaging Users
  • Digital Audio Listeners
  • Voice Assistant/Search Users

Key Points

  • The countries of Asia-Pacific are diverse—with hundreds of local languages and rural-urban divides—but the region’s common digital traits are apparent, especially as they relate to the adoption of new technologies.
  • The usage of voice assistants—on smartphones mainly, but also via smart home products—is highest in this region. Inputting text is difficult for certain languages here (particularly in China and India), providing an excellent use case for voice assistants.

Here’s what’s in the full report

Table of Contents

  1. What’s Inside
  2. Key Points
  1. Asia-Pacific in Perspective
  2. Country Highlights
  1. Chart Overview by Country
  2. Media Gallery

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authors

Paul Briggs

Contributors

Anam Baig
Director, Report Editing
Alina Brentnall
Senior Researcher
Man-Chung Cheung
Senior Researcher
Alexandra Chipkin
Researcher, SEA & Canada
Joanne DiCamillo
Senior Production Artist
Paola Flores-Marquez
Researcher, Latin America & Spain
Kathleen Hamblin
Director, Charts
Dana Hill
Director of Production
Erika Huber
Line Editor
Jennifer Jhun
Research Director, International and Special Projects
Ann Marie Kerwin
VP, Content
Penelope Lin
Senior Copy Editor
Jennifer Pearson
VP, Research
Erika Skorstad
Copy Editor
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