Global Podcast Listener Forecast 2022–2026

Podcast Popularity Varies by Region—and So Do Growth Rates

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About This Report
Our latest forecast for 14 countries and three regions shows continuing worldwide growth for podcast listenership but at very different rates. And the sources of growth are shifting.
Table of Contents

Executive Summary

Podcast listener growth is slowing for most of the world, partially because the medium has reached mainstream status in many markets. Significant listener increases are still in the cards for a handful of countries, though.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How many people will listen to podcasts this year in 14 major markets around the world?
  2. Where are podcasts the most popular in terms of listener penetration, and where is podcast adoption lagging?
  3. What parts of the world will be hotbeds of growth for podcasting in future years?

WHAT’S IN THIS REPORT? Our updated forecast for podcast listeners across 14 countries: the US, Canada, the UK, France, Germany, Italy, Spain, Australia, China, Japan, South Korea, Argentina, Brazil, and Mexico. Also included are aggregated estimates for North America, Latin America, and Western Europe.

KEY STAT: Podcasts are most popular in North America, where more than 40% of internet users will listen to a podcast at least once per month this year. Latin America and Western Europe are increasingly embracing the medium, as well. In parts of Asia-Pacific, however, podcast adoption is lagging.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. As Listener Growth Slows Around the World, Bright Spots Can Still Be Found
  1. Spotlight on North America: Two Countries Extremely Friendly to Podcasting
  2. Spotlight on Western Europe: Growth Shifts Away From Spain and the UK
  3. Spotlight on Latin America and Asia-Pacific: Brazil Among the World Leaders, China’s on the Way
  1. What Do These Forecasts Mean for Marketers?
  2. Read Next
  3. Media Gallery
Download
Share
About This Report
Our latest forecast for 14 countries and three regions shows continuing worldwide growth for podcast listenership but at very different rates. And the sources of growth are shifting.
Table of Contents

Read This With Insider Intelligence

authors

Ethan Cramer-Flood

Contributors

Jade Appel
Associate Forecasting Analyst
Ross Benes
Senior Analyst
Vivian Dong
Associate Forecasting Analyst
Peter Newman
Senior Forecasting Analyst
Paul Verna
Principal Analyst
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