Podcast listener growth is slowing for most of the world, partially because the medium has reached mainstream status in many markets. Significant listener increases are still in the cards for a handful of countries, though.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our updated forecast for podcast listeners across 14 countries: the US, Canada, the UK, France, Germany, Italy, Spain, Australia, China, Japan, South Korea, Argentina, Brazil, and Mexico. Also included are aggregated estimates for North America, Latin America, and Western Europe.
KEY STAT: Podcasts are most popular in North America, where more than 40% of internet users will listen to a podcast at least once per month this year. Latin America and Western Europe are increasingly embracing the medium, as well. In parts of Asia-Pacific, however, podcast adoption is lagging.
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