EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More


Our goal at EMARKETER is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Global Podcast Listeners Forecast 2023

Podcasts Are More Popular Than Ever, and More Listeners Are on the Way

About This Report
Our latest forecast for 14 countries and three regions shows sustained healthy growth for podcast listenership in most markets, even as the boom years are winding down.
Table of Contents

Podcast listenership is still growing strong in most major countries, although increases will be more modest in the highly penetrated English-language markets. North America remains the center of the podcasting world, but Latin America and China will have more listeners soon.

Key Question: How many people will listen to podcasts this year in 14 major markets around the world, and where will listener growth be the fastest in the coming years?

KEY STAT: North America has the most podcast listeners in the world for now, but in 2025 it will be eclipsed by Latin America, and by 2027 China will have more listeners than any other country or region.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Podcast listener growth is still going strong in much of the world
  3. English-speaking countries lead in podcast listenership, but listener growth will be higher elsewhere
  1. North America is the center of the podcasting world, though China will soon have the most listeners
  2. Latin America’s embrace of podcasting continues
  3. In Western Europe, Spain embraces podcasts the most, but Germany has the largest audience
  1. Media Gallery


Ethan Cramer-Flood


Cosima Balletti-Thomas
Associate Forecasting Analyst
Ross Benes
Senior Analyst
Oscar Bruce Jr.
Senior Forecasting Analyst
Paul Verna
Principal Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client