Two opposing developments sum up the state of social network usage in 2022: slowing global growth after unexpected pandemic gains and the rise of TikTok as a major force in social media. The intersection of these trends means that future growth for the main social platforms will come not from wooing first-time users but, increasingly, from stealing each other’s.
3 KEY QUESTIONS THIS REPORT WILL ANSWER:
WHAT’S IN THIS REPORT? This report presents our latest forecasts for global social network users through 2025 and identifies the top usage trends for Facebook, Instagram, Snapchat, TikTok, and Twitter.
KEY STAT: Facebook is the leading social network by far, but our inaugural forecast reveals that TikTok is now the third-largest worldwide platform.
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