Twitter’s user base appeared to be nearing a peak in 2019. However, the pandemic increased social network usage overall, resulting in an unexpected bump in users. We expect this year’s increase to have a lasting effect on the size of Twitter’s audience.
How many Twitter users are there worldwide?
We forecast that there will be 314.9 million Twitter users worldwide this year, up 8.4% from 2019. This growth rate is up significantly from our previous forecast of just 2.8%.
How does Twitter’s user base compare with other social networks?
Twitter is the fourth-largest social network worldwide in terms of number of users, behind Facebook, Instagram, and Snapchat. But Twitter exceeds Snapchat in two regions: Latin America and Asia-Pacific.
What factors will influence Twitter’s growth prospects in the coming years?
Twitter’s ties to the news cycle have traditionally driven engagement on the platform. To grow beyond its core base of news junkies, the company has introduced new features designed to enhance the user experience and cater to younger audiences. It’s also taken measures to combat misinformation, especially relating to elections and the political process.
WHAT’S IN THIS REPORT? This report includes our updated forecast for Twitter users worldwide through 2024 and discusses trends in key markets.
KEY STAT: We expect the number of Twitter users will grow 8.4% this year to 314.9 million, much higher than our pre-pandemic forecast.
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