Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Google Cloud expands in Mexico to better support Latin American growth

The news: Google Cloud announced plans to open a New Mexico region as part of a $1.2 billion, five-year expansion across Latin America, per RCR Wireless.

Google Cloud catches up: Once it becomes operational, the Mexico region will be the third data region in the geographical area, joining similar deployments in São Paulo, Brazil, and Santiago, Chile. Google now operates 34 regions comprising 103 availability zones globally.

  • Google continues to invest in expansion to catch up to leaders Microsoft Azure and Amazon Web Services (AWS). In context, Its recent acquisition of Mandiant for $5.4 billion shows its eagerness to improve its third-place cloud market share ranking,
  • Google Cloud lost $3.1 billion last year, resulting in price hikes and layoffs in March, likely intended to increase revenue and cut costs to make up for the loss.
  • 2022 has been a massive year for Google Cloud expansion in various regions. It added a new Columbus, Ohio, region as well as Milan and Turin regions in Italy.  More cloud regions are coming this year to the US and the Middle East.

Accelerating cloud adoption in Mexico:  Google’s Mexico cloud region will help public sector organizations use cloud technology efficiently and securely.

“The computer developments in Mexico are highly specialized so they can become important references for other Spanish-speaking countries,” said Dr. Juan Carlos Sarmiento Tovilla, director general of information systems at Mexico’s Federal Court of Administrative Justice.

Why this could succeed: Google is diversifying its cloud regions and could soon catch up to Microsoft Azure, which has the most at 57 cloud regions, per TechHQ. 

Expanding service regions in emerging economies such as Latin America and Asia fortifies Google’s position as it grows into a competitive cloud provider. 

Dive deeper: Read more about Google’s dominance in a variety of technology segments in our Power of Google report.