The news: Recent job listings at Google reveal the Big Tech company’s plans for a mobile augmented reality (AR) platform intended to reach billions of users.
Why it’s worth watching: After being a pioneer in AR with Google Glass, Google shied away from consumer VR and refocused its technology on enterprise. As AR competition heats up from Apple and, most notably, Meta, Google seems to be ramping up its own AR push, per Ars Technica.
The big takeaway: Google Glass was ahead of its time and too expensive and obtrusive for mainstream use, but businesses and consumers now seem to be more accepting of AR and mixed-reality applications as a whole, which gives Google the perfect opportunity to develop its own hardware and AR solutions.
Why this could succeed: Google is playing to its strengths by using its dominance in mobile as the foundation for its consumer AR reboot.
Snagging Meta’s OS head, as well as integrating existing Google Glass technology with smart glass and gesture tech from North, make for a viable AR strategy.
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