The news: Sundar Pichai, CEO of Alphabet and Google, named search and artificial intelligence as the companies’ key areas of focus and expansion at the Bloomberg New Economy Forum in Singapore.
Why this matters: As various companies unveil their plans for the metaverse, an immersive iteration of the internet hinged on VR and AR experiences, Google seems confident that its key areas of expertise—internet search and AI—as the biggest areas of growth.
The opportunity: Since Facebook’s Meta rebrand, the entire tech industry has been asked to weigh in on their plans for the metaverse, a nebulous and somewhat interchangeable name that’s being used to describe everything from immersive games to work and productivity hubs. Google is wisely staying above the fray and sticking with what it knows best: search and AI.
The bigger picture: Many technology companies are seeing the metaverse as a pivot point and an opportunity to reshape their business model into an immersive, hardware-dependent, subscription-based content and collaboration play.
Google does not need to pivot. It reorganized in 2015 by naming Alphabet as the parent company to serve as the umbrella for its various investments and projects, leaving Google to focus on its strengths.
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