The news: Google’s latest search features streamline the shopping experience.
Easy on the eyes: When users Google the word “shop” followed by a product type or description, a visual feed of products will now appear with buying options.
This or that: Two other new tools aid shoppers when they just can’t decide what they want.
Have it your way: Google is giving users exactly what they want by integrating past user data and current trends.
Staying on top: US search ad spending will hit $99.00 billion this year, with Google Search bringing in over half of that. But Amazon has steadily grown its share of search advertising since 2016, making it a real threat. Google needs to do whatever it can to stay on top of the game.
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