The news: Google recently upgraded its Performance Max advertising product by integrating generative AI to improve text and images.
Why it matters: The integration of generative AI into Google's ad platform is a response to customer feedback highlighting the challenges in creating and scaling campaign assets.
Our take: Google's addition of AI-powered features to Performance Max is a strategic move that streamlines the digital advertising process, making it more efficient and accessible. This initiative simplifies campaign creation and opens up new creative avenues for brands.
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