Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Google tightens rules around AI use in political ads

The news: Google will require that political ads disclose if they were created using artificial intelligence beginning in November, the BBC reports, one year out from the 2024 US presidential election.

  • Though Google already has rules banning misleading ads related to politics or social issues, political ads will be required to add “prominent” disclosures like on-screen text clarifying when an image or sound is “synthetically generated.”

Why it matters: Artificial intelligence has already been used by prominent presidential candidates to create misleading imagery, creating concern about the tech’s use to manipulate voters. Google is moving to capture a larger share of 2024 political ad spending, and will have to address those concerns to avoid possible penalties.

  • Florida governor Ron DeSantis’ campaign used AI to create at least two ads with misleading images of former president Donald Trump. One depicted Trump hugging Anthony Fauci, and another in July used AI to mimic Trump’s voice reading his tweets. While the AI voice falls under a gray area, deepfaked images are already banned by Google’s advertising rules.
  • Political misinformation on digital platforms during the last two presidential elections and the pandemic have put additional scrutiny on companies like Google, pressuring them to update their rules to more thoroughly cover misinformation. Now, there’s concern about platforms’ abilities to manage a wave of AI-generated content.
  • But with political spending expected to reach a historic high of $11 billion in 2024, Google loosened up its rules somewhat. In June, YouTube reversed a policy that banned content alleging fraud in the 2020 presidential election, a controversial move that followed several prominent election deniers like Robert Kennedy Jr. entering the Republican primary.

Our take: As a leading platform in the artificial intelligence race, there’s as much pressure on Google to show that it can moderate misleading, AI-generated content as there is to show that it can push the tech to new horizons.

  • Stricter rules around AI-generated ads, particularly in thorny sectors like politics, are important not just for winning a greater share of political ad spending, but also for the future of the technology.