The trend: Brick-and-mortar’s stranglehold on grocery sales is loosening, as more shoppers gravitate toward the convenience that digital channels offer.
Convenience wins out: While cost concerns continue to inform shoppers’ grocery habits, convenience is also becoming a key purchase consideration.
The big picture: The shift in favor of digital grocery underscores what DoorDash CEO Tony Xu calls “the macro trend of convenience increasing in the direction of greater convenience”—or, in other words, the growing tendency for consumers to shop more often and spend more with companies that can deliver on speed and convenience.
First Published on Nov 6, 2023
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