InsightsEventsPricing

Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past webinars and other events.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Half of companies in Europe, North America plan to increase IT budgets next year

The data: Businesses of all sizes plan big spending on their IT departments in 2023, even with a recession in sight.

  • A 2023 State of IT report from Spiceworks Ziff Davis (SWZD) found that 60% of enterprises in North America and Europe are preparing for an economic downtown, per PCMag.
  • In Europe, 65% of companies are prepping for a recession, compared with 41% in North America.
  • Yet, despite a potential downturn, 51% said they will increase their IT budgets YoY. Only 6% plan to reduce IT spending, and the remainder will continue at current levels.
  • Cybersecurity software is expected to account for 11% of IT spending in 2023, up 10% YoY, while other software categories will remain flat.
  • Deploying email server upgrades, anti-ransomware tools, hardware-based authentication, cloud-based security solutions, passwordless authentication, and bot detection services are all top areas of focus for companies over the next year.

A growth recession driver: Given the economy’s bleak outlook and the tech industry's budget cuts, a bump in IT spending may seem surprising. But it highlights a fundamental change in the global business landscape.

  • Analysts at Ned Davis Research said this week that a global recession is 98% likely, per Bloomberg.
  • Although this likely means more budget cuts to consumer-oriented project development, workplace entertainment, and business travel, IT spending is no longer optional.
  • The digital transformation and rise of remote work over the past couple years means companies depend on robust IT departments for core aspects of their business.
  • Also, some outfits migrating away from the public cloud to on-site infrastructure to deploy machine learning (ML) and other applications have made further investments in IT necessary.
  • The SWZD report lends some credibility to the notion that we’re entering a “growth recession” in which companies are still spending and hiring in certain areas.

Labor challenges ahead: Companies’ plans to focus on IT, particularly cybersecurity, are bound to run up against persistent labor issues.

  • According to SWZD’s data, 34% of IT professionals said they’ll look for new jobs in 2023, up from 25% in 2022.
  • This coincides with a period of heightened security threats and cybersecurity workers experiencing stress and burnout.
  • Although companies could resort to crowdsourcing bug hunters as a security solution, cybersecurity professionals may be wary of that option in the wake of criminal charges levied at Uber’s security chief over a 2016 breach, triggering anxiety across the sector.
  • We can expect more hiring difficulties to continue due to a skills deficit until confidence grows in automation to fill in the gaps or upskilling is implemented across the board.