The trend: Last year’s earlier-than-ever start to the holiday shopping season is driving consumers to expect more of the same this year.
Why it matters: Retailers that are looking to lock in crucial Q4 sales need to aggressively price their products.
The big takeaway: Our US Retail Holiday Season Sales forecast expects sales to grow 4.5% this year—down from last year’s 4.8% increase.
But retailers seeking to grab a share of those sales gains need to move early and aggressively to drive shoppers to buy.
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