Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Half of consumers plan to start their holiday shopping before November

The trend: Last year’s earlier-than-ever start to the holiday shopping season is driving consumers to expect more of the same this year.

  • Half of consumers (50%) expect to start their holiday shopping before the calendar turns to November, per a new Optimove consumer survey.
  • When asked what will motivate them to buy, 65% pointed to discounted prices. Another sizable segment, 26%, appears scarred by last year’s supply chain issues as they aim to ensure their desired items are available.

Why it matters: Retailers that are looking to lock in crucial Q4 sales need to aggressively price their products.

  • Nearly seven in 10 (69% of) shoppers said price is the top factor influencing their purchasing decisions during the holidays, outpacing quality (56%) and convenience (41%).
  • Four out of five (80% of) consumers said price would drive them to try a new brand or store and 59% said better prices would motivate them to shop at an unplanned location.

The big takeaway: Our US Retail Holiday Season Sales forecast expects sales to grow 4.5% this year—down from last year’s 4.8% increase.

But retailers seeking to grab a share of those sales gains need to move early and aggressively to drive shoppers to buy.