The surveyed marketers were most satisfied with social and search, with 69% of respondents rating each type of marketing as extremely or very effective. However, programmatic fared better than several other media channels. For instance, only about one-fifth of respondents found print to be as effective.
While programmatic makes ad buying more seamless for marketers, it is still plagued by hidden fees and ad fraud. Its complexity also makes it difficult for many people to grasp. That’s why a large percentage of marketers delegate their programmatic work to someone else.