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HBO Max’s euphoric ascent in the entertainment app rankings

Article by Sara Lebow  |  Mar 4, 2022
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HBO Max’s euphoric ascent in the entertainment app rankings
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Video-on-Demand (VOD)
Mobile Apps
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

HBO Max was the most downloaded US mobile entertainment app in 2021, with 46.0 million downloads and a monster growth rate of 101%. Second-place Netflix saw downloads drop by 15% year over year to 38.0 million.

Beyond the chart: HBO Max likely got its boost from the launch of its ad-supported tier last year, as well as its day-and-date release of Warner Bros. films. Competition will be tighter than ever in 2022, with streamers doing all they can to stand out, whether it be live sports, gaming, or news. But Netflix will remain the most popular: 59.0% of US internet users will be monthly viewers in 2022, while 29.1% will watch HBO Max at least once per month.

Top 10 US Mobile Entertainment Apps, Ranked by Downloads, 2021 (millions and % change)
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