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Worldwide, head-worn augmented reality (AR) revenues will hit $35.06 billion in 2026, up from $3.78 billion this year, according to ARtillery Intelligence. These revenues include spending on everything from devices to content.
Beyond the chart: Mobile AR will generate $36.26 billion in 2026, though with revenues forecast to reach $16.58 billion this year, the increase is less steep.
In the US, we project 32.1% of the population will experience AR content monthly by 2025. The percentage of those using AR for retail, in-store or online, is set to grow significantly as the tech becomes more common.
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