The news: The FTC agreed on a policy requiring app makers capturing sensitive consumer data and health records to inform the FTC, US consumers, and in some cases, the media in the event of any security breaches.
Why it matters: Developers released thousands of digital health apps last year alone, most of which have the ability to collect and share sensitive user data.
But—consumers may not care about data breaches as much as the FTC does: About 60% of US wearable device consumers 14+ say they’re not concerned about the privacy of their data collected by smartwatches or fitness trackers, per a July 2021 Deloitte Connectivity and Mobile Trends report.
Report watchlist: We’ll drill into how consumers view their healthcare privacy data in 2021 in our upcoming report, Healthcare Data Privacy 2021: Providers Race Against Ransomware, publishing this week.
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