Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Health tech layoffs carry on amid economic uncertainty, and we expect even more in Q3

The news: Direct-to-consumer healthcare startup Ro is the most recent health tech company to cut back its employee roster.

  • It laid off 18% of its workforce after reaching a $7 billion valuation, according to an email shared with Insider.
  • CEO Zachariah Reitano said Ro needed to “make more significant changes to manage expenses, increase the efficiency of our organization, and better map our resources to the current strategy."

How we got here: Ro’s decision follows 2 years of major M&A activity that likely contributed to higher operating costs.

  • In March, Ro acquired sperm analysis and storage company Dadi. It was clear Ro was broadening its erectile dysfunction products, which already accounted for half of its revenues.
  • Last May, Ro scooped up reproductive health company Modern Fertility for $225 million.
  • It also purchased at-home diagnostics company Kit in 2021, and acquired home care software company Workpath in 2020.

The larger trend: Economic uncertainty and less VC funding could have more digital health entrants announcing layoffs in Q3.

  • Wellness company Noom, primary care startup Carbon Health, mental health startup Cerebral, and digital pharmacy startup Truepill have all slashed a big chunk of their workforce over the past few months.
  • Truepill reached a $1.6 billion valuation last year—but last month, it still laid off 15% of its workforce to adapt to “shifting markets.”
  • Similarly, Carbon Health CEO Erin Bali said one driver of company layoffs includes “volatile capital markets,” which means less focus on growth and more focus on profitability.

We expect to see other health tech companies cut back on staff next quarter to focus on short-term profitability as pressure from investors intensifies.