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Health Trends to Watch in 2024

Misinformation and Retail Health Will Rise as the Patient Care Journey Fragments Further

About This Report
Consumers’ trust in the healthcare system is eroding, and they’re turning to other sources for information and treatment. Here’s how that could play out in 2024.
Table of Contents

Consumers are losing trust in healthcare organizations and are turning to family, friends, and online sources for medical information and treatment. They’re finding misinformation, easy access to potentially dangerous drugs, and more. And the patient care journey is fragmenting to the point of risking some patients’ health.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Consumers will turn to alternative sources for information and treatments in 2024
  2. Social media will have an outsized impact on consumers’ health decisions
  1. Retail healthcare will take more patients out of the traditional care path in 2024
  2. More consumers will disconnect from the healthcare system because they can’t afford care and treatment
  1. Sources
  2. Media Gallery


Rajiv Leventhal, Lisa Phillips


Jennifer Pearson
VP, Research
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