Holiday Shopping 2018 Roundup

For the first time, holiday retail sales will cross the $1 trillion mark. Up 5.8% from the year prior, the 2018 season will benefit from near record-high consumer confidence, strong ecommerce sales and over 30 shopping days between Thanksgiving and Christmas.

eMarketer has curated this Roundup of articles, insights and interviews to help you understand the holiday shopping landscape and gift buyers’ digital and physical behavior.

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  • How economic trends have impacted the holiday sales outlook
  • eMarketer’s latest forecast on holiday season retail sales
  • What channels consumers are most likely to buy gifts
  • How Home Depot and Hickory Farms prepped for the 2018 holiday season

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