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Holiday Shopping 2023

Brick-and-Mortar and Ecommerce Will Battle for Retail Channel Supremacy

About This Report
Ecommerce sales will return to double-digit growth this holiday season amid a backdrop of healthy consumer spending.
Table of Contents

The 2023 holiday season—which kicked off in mid-October with Amazon Prime Big Deal Days and competing retailer promotions—is different than it was in pre-pandemic years, when the Cyber Five period kicked holiday shopping into high gear. But this year will see many pre-pandemic shopping patterns return, with healthy consumer spending expected and more typical growth rates across shopping channels.

Key Question: How much are holiday retail and ecommerce sales expected to grow, and which categories and retailers will benefit the most?

KEY STAT: US holiday ecommerce sales will return to double-digit growth this year at 11.3% YoY, as growth rates for all retail channels return to a state of pre-pandemic normalcy.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Holiday shopping in 2023: Consumers are ready to spend, but their dollars will need to be earned
  1. The new holiday shopping season starts in October
  2. Top retailers and categories
  1. Sources
  2. Media Gallery
About This Report
Ecommerce sales will return to double-digit growth this holiday season amid a backdrop of healthy consumer spending.
Table of Contents

First Published on Oct 17, 2023


Andrew Lipsman


Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Blake Droesch
Brian Lau
Forecasting Analyst
Wendy Louie-Lam
Senior Forecasting Analyst
Natalie McGranahan
Senior Researcher and Taxonomy Manager
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