Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

A third of US adults don’t like holiday shopping in stores. Here’s how retailers can capitalize on that.

Close to a third of US adults don’t like anything about in-store holiday shopping, according to CivicScience. Meanwhile, for more than a fifth, experiencing the products is the biggest appeal. About the same share most enjoy the holiday music, decor, and displays, while 17% are after in-store deals.

Beyond the chart: The majority of US adults don’t expect to shop at a mall this holiday season, the study found, but many want to experience the products nonetheless. That creates an opening for augmented reality (AR) in holiday shopping.

Only about 10% of people in the US will shop with AR regularly by year-end, per our forecast. But 45% of US adults we surveyed said they’re interested in giving this retail tech a try. There’s a huge opportunity for brands and retailers to meet holiday shoppers in their own homes and present products in context through effective use of AR.

More like this:

Methodology: Data is from an October 2022 report from CivicScience as cited in company blog. During October 12-19, 2022, CivicScience surveyed 2,556 US adults ages 18+. Responses were rebased to exclude "does not apply." Data is weighted according to the US Census.