The news: Blumhouse Productions, the film production company known for producing independent horror films like “The Purge,” “Paranormal Activity,” and “Get Out,” is creating a video game division called Blumhouse Games.
Hollywood turns to gaming: Blumhouse is just one of many traditionally television-and-film oriented media companies expanding into gaming. But while Blumhouse appears to be targeting mid-size independent games, other companies are taking different approaches.
Game budgets are not typically disclosed like film budgets, and Annapurna’s games have varied significantly in cost, but Blumhouse’s $10 million budget cap suggests it’s pursuing a similar model.
It’s not so simple: Creating video games may seem like an obvious route to expand existing film IPs, but it isn’t such a simple process. Game development is far riskier than the average film production—games at scale often take many years to fully release due to unpredictable development costs that can cause budgets to balloon, or lead to years of work disappearing overnight.
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